The Independent Trainers
Success Series
If you’re a fitness professional who knows what they’re doing when coaching a client, but don’t have any idea of how to build a successful business, and may not have any interest in opening your own facility or existing exclusively online, then this is going to make your day.
Most fitness business coaching programs revolve around opening your own studio or gym, or creating an online training business so you can keep clients fit with nothing but a laptop and a wifi connection.
The funny thing is, as a trainer who works with a lot of people in person in real life, and who doesn’t have any interest in only training online, neither of those options ever appealed to me, and I’m sure I’m not alone in that feeling.
There’s a lot of trainers out there who are just like me:
They don’t want to run their own gym, have a staff, or be responsible for the overhead of owning a facility.
They actually like interacting with people, in real life, and enjoy being in the gym.
They want more out of life than just working 24/7 and want ways to speed up or improve the flow of their business outside of the hours they train their clients.
Allow Me To Re-Introduce Myself
My name is Dean Somerset. I’ve been a fitness professional for 20 years, and in that time, I’ve been fortunate to do a lot of really cool stuff.
- Trained over 40,000 sessions in person
- Written content for most online and print fitness publications
- Taught workshops to other fitness professionals around the world
- Released digital video continuing education courses with more than 5,000 purchases
- Built an online coaching environment for distance coaching clients, some who've worked with me for longer than 10 years
I’m also a one man show. I don’t own a physical location, have a roster of trainers working under me, or any formal business or computer training.
Does this sound like you?
Then The Independent Trainers Success Series is For You
This business mentorship will give you the direction and accountability you’re looking for, with help to improve your business systems, ways to generate more revenue, and help getting any special project you’ve been thinking of doing but haven’t actually pulled the trigger on out into the world.
This is why you’ll want to do this:
Understand your own current business, areas of potential growth or development
Developing new streams of income, creating new projects to diversify income streams
Improve marketing, sales approaches, and referral prospects to increase in-person training revenue without increasing time spent finding clients.
Peer support network
How we Accomplish this:
10 modules of content, directed at helping you understand your business, find areas to improve, and ways to run more efficiently with higher profitability and less hours worked each day
Group meetings every 2 weeks to discuss that blocks outlined content, get direction on how to proceed, and group-think possible problem solving solutions
One-on-One checkins with me every 2 weeks (alternating with group meetings) to get specific info on how to improve your business, progress your project of choice, and what I can do to help you be successful until our next check in
Outlining ways to improve revenue, expand coaching services, and generate more revenue in less time, while reducing office hours or administrative work each week
Peer Support
A combination of small group and one on one meetings to help you quickly and easily implement the changes you want to make, plus overcome obstacles you might not have considered.
Solutions-Based Guidance
Helping you to go from "I wish I could" to "That was so much easier than I thought it would be," expanding your business and generating new revenue streams to help more people and build the life you want.
Finding Balance
Automating systems, reducing administrative time, and giving you back your free time to live your life outside of your business.
Do you want to grow your business, expand into a new program, or take on a side project?
I want to help you do just that. In my time in the fitness industry, I’ve learned a lot of trainers are really passionate about helping others, but have no idea how to run a successful business. They might know their RPE inside and out but have no idea about their Profit & Loss statements.
They might also have always wanted to take on a new side project, maybe expand into online coaching, create a large group format course, travel to teach fitness, or build a digital product, but have no idea how to start or what to do. All this while also diversifying the offerings they have for their in-person clients, growing their clientele, generating more revenue per hour, and being able to have a life outside of the gym.
What We Do
First, this isn't a program open to everyone. This is something that qualified applicants will be able to show they've been in the fitness industry for at least 3 years, are looking to find ways to expand their in-person business, create additional revenue streams, and improve the systems they use within their business. This is NOT a mentorship that will lead you to being exclusively online or distance coaching, opening your own facility, or trying to become a fitness influencer, whatever that means.
Successful applicants will get regular content on a variety of business improvement topics, and meet every 2 weeks to discuss each module. On weeks between these group meetings, we meet one on one to decide how you will implement changes within your own business, and find ways forward with your own projects you might want to work on and launch.
This 5 month mentorship will give you a TON of information, ways to improve your business, and time to start and launch your own side quests, while having enough opportunity to see the changes produce real improvements within your own business with lots of direct contact and accountability from yours truly.
What We Don't Do
We Don't Sell Someone Else's Systems
You get individualized attention, specific guidance, and ways to make your business do what you want, not what someone else has to sell.
We Don't Do The Work For You
Just like with your own training, if you want the results you have to work for them. We provide the direction and accountability, you provide the sweat and determination
Not Exclusively Online Training
We don't push moving entirely to online coaching, but using it as a hybrid in addition to in-person coaching, plus using technology to improve both
Mentorship Curriculum
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Module 1: Business Foundations
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Module 2: Self Audits
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Module 3: Business Planning
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Module 4: Diversifying Offerings
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Module 5: Finding & Retaining Clients
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Module 6: Improving Your Sales Approach
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Module 7: Crafting Your Offer
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Module 8: Product Development
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Module 9: Online Training
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Module 10: Launch
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Wrap Up
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